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New REALTOR® Makes Name for Himself by Embracing Technology

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New REALTOR® Makes Name for Himself by Embracing Technology

When Hernan Espiritu migrated from a career in the medical field to real estate, he knew he’d be up against some stiff competition. Catawba County, North Carolina has a lot of embedded REALTORS® who have earned their stripes in the field. For Hernan, that meant establishing a name for himself by 1) working for a brand name brokerage that offered resources and 2) identifying and marketing his key strengths.

“There were a lot of things I needed to learn about the real estate business,” said Hernan, a native of the Philippines who holds a degree in civil engineering, “but the one thing I’m pretty good at is technology.”

As a new REALTOR® , Hernan was told it would take a number of years to determine whether he’d successful in the field, which compelled him further to adopt the most advanced tools available on the market.

Almost immediately, he began using Realtors Property Resource® (RPR®). A few RPR online workshops quickly brought him up to speed on property searches, CMAs, reports, and the the platform’s mobile app. “I started using RPR and quickly realized that this was the best tool I could use to educate my clients.”